Icek ajzen biography definition

          Icek ajzen theory of planned behavior

        1. Icek ajzen theory of planned behavior
        2. Professor Emeritus, University of Massachusetts - Amherst.
        3. Icek ajzen pronunciation
        4. Biography.
        5. Tác giả Icek Ajzen, born June 22, , Poland.

          6. Icek ajzen pronunciation!

          The Theory of Reasoned Action, often considered in tandem with the Theory of Planned Behavior, is a cognitive theory and mathematical model that helps psychologists understand human behavior in specific contexts, such as whether or not people will take up healthy habits.

          Key Takeaways

          • The theory of reasoned action is a mathematical model that allows scientists to predict behavioral intentions as a function of attitudes and subjective norms.
          • The theory of reasoned action was first proposed by psychologists Martin Fishbein and Icek Ajzen as an improvement of the information integration theory, another model of human behavior.
          • The three most important components of the theory of reasoned action are beliefs, attitudes, and intentions.
          • Beliefs usually describe the probability that a person thinks some action will cause a certain outcome; attitudes concern whether or not someone thinks that outcome is favorable or unfavorable; and intention is the way that someone intends to beha